Branding Blog

Branding of Nations

admin — Sun, 28 Sep 2008 03:03:49 +0000

Singapore has been rated number one, Hong Kong number 2 and Australia was rated number 5 in the first ever nation branding index conducted by Washington based

Building authentic brands for amore sustainable future

admin — Mon, 22 Sep 2008 09:22:47 +0000

How can a socially responsible business build an authentic brand for a more sustainable future? was a question poised by Raphael Bemporad and Mitch Baranowski in an article written in crswire.

Sustainability is changing the way that business is conducted, it is shaping the way that business is performed and practiced.

Bempored & Baranowski state that “sustainability requires a re-imagination of the art of branding - just as branding requires a re-imagination of the science of sustainability”.

Organisations that build and develop brands for now and the future have realised that branding is no longer about taking a visual commodity and stamping it with a logo and a slogan, these may have been the branding principles of yesteryear, however, successful branding principles for today are based upon a ‘new paradigm’ one that “delivers practical, social and tribal benefits and offers consumers authentic, meaningful and empowering experiences”.

Brand Investment Builds Equity

admin — Sun, 14 Sep 2008 01:02:58 +0000

To create and build a brand you need to continuously invest in the development of a brand, a brand is not built over night nor is it built after a single marketing campaign or initiative. Strong brands are built over a period of time through steady investment.

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A new dimension to a Brands Identity

admin — Wed, 10 Sep 2008 06:34:49 +0000

Brands are forging relationships with customers in very different ways than they used to years ago, advances in technology are providing access to diverse technological platforms which are providing brands with (more…)

Rapid changes in Advertising

admin — Wed, 10 Sep 2008 03:30:31 +0000

The dynamics of advertising are changing at a rapid rate, many organisations are investing more and more money into online communications and taking advantage of what online advertising platforms have to offer. (more…)

US Brand Identity Business Breakfast Event

admin — Wed, 10 Sep 2008 02:59:06 +0000

A business breakfast meeting will be held in Charleston to provide information about brand identity including topics such as colour choices their importance and how they can enhance the appearance of your businesses message and also influence people’s behavior.

To see more information about the brand identity business breakfast.

What is all that tweeting about?

admin — Wed, 10 Sep 2008 02:10:17 +0000

A growing number of companies are keeping track of what is being said about their brand on Twitter. (more…)

Branding– Unlock the key to the future success of your Business

admin — Wed, 06 Feb 2008 03:00:26 +0000

Never before has there been such a proliferation of product choices or service providers as there are today, we are living in a saturated market place & all businesses are operating in a fiercely competitive environment. Businesses that wish to succeed & prosper will have to find a way in which to differentiate their business or will be forced to operate as a mere price driven commodity these businesses are at risk of being highly susceptible to economic down turns and at best may be able to exist on a day to day or week to week basis though at worst will become insolvent.

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Website Design Agency or Website Design Company:Hints and tips for webiste design services

admin — Wed, 30 Jan 2008 01:41:18 +0000

When looking to engage the services of a website design company or website design agency it is important to have a clear understanding about the various options available when it comes to the design and development of your website, it is also important to have a clear set of objectives and to define exactly what you are looking to achieve through your website.

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Logo Design

admin — Tue, 28 Aug 2007 06:42:27 +0000

A logo will help to brand your business to help it stand out from the crowd to differentiate your business from your competitors, but what exactly does all this mean to you as a business owner and exactly what are the benefits of having a business logo?

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